Düsseldorf, July 12 2021 – CarNext, one of Europe’s leading online B2C and B2B used car marketplaces has kicked-off its Germany expansion with new nationwide and multi-channel brand campaign.
The company recently announced it raised €400 million to supercharge the next phase of its growth. The acceleration and scaling in Germany include investments in brand building, sourcing and infrastructure development, with an aim to be the biggest online used car marketplace in the country by the end of the year.
The expansion strategy in Germany is topped off with the launch of a new nationwide, multi-channel brand building campaign: “Skip the hassle”. The campaign will run via TV (including spots on major channels such as PRO Sieben, Sat.1, RTL and ARD), radio, outdoor advertising, online and social media, underlining the company's ambition to become a leading player in the German market.
CarNext’s mission as a fully integrated online platform that enables retail customers and professional traders to buy high-quality used cars entirely online aims to transform driver’s used car buying experience in the exciting and fast-growing €400bn European used car market where less than 1% of sales happen online.
CarNext is changing the way consumers buy a used car by offering a hassle-free car buying journey – which is reflected in the brand building and investment activities. Along with the new brand campaign, CarNext is also introducing a new tagline - "Great cars. Hassle free." Which is all about replacing the stereotype of the used car market with a slick website and a team of data scientists and software engineers. Buying a car with CarNext is meant to be enjoyable, easy, trustworthy and transparent.
Martin Verrelli, Managing Director Germany of CarNext, says: "As the birthplace of the car, Germany is one of CarNext's largest markets with high relevance, further underlined by the market growth strategy announced this week. We are committed to transforming the online used car buying experience and have the cars and technology to make it happen. In the wake of the pandemic, more people than ever want to buy their next used car online, which is why innovative and customer-friendly solutions have become all the more important. The campaign playfully breaks old stereotypes of our industry, combining tradition and the future. In France, we were already able to reach over 10 million people with the campaign and we are now ready to building on this in Germany and make it a leading marketplace for the German customers. As an independent business with strong financial backing, we are excited about what we will achieve next and look forward to further disrupt the used car market."