March 22 2021 – CarNext, Europe's leading online marketplace for used cars, launches today in France its new brand campaign: "Skip the hassle" on TV, radio, outdoor, online and social networks. The campaign illustrates the worst experiences of buying a used car: from bad coffee to pushy salespeople at dealerships. The counterpoint proposed is that of a better experience now possible thanks to CarNext: a hassle-free buying experience that CarNext has pioneered in Europe.
In parallel to this campaign, CarNext is also launching its new brand signature - "Great cars. Hassle free".
Stan Deveaux, Managing Director of CarNext. France commented:
"Our new campaign illustrates the unfortunately familiar frustrations of customers buying a used car. At CarNext, we take the hassle and frustration out of the process by providing a seamless online shopping experience to ensure consumer confidence. We pride ourselves on providing our customers with an optimized and seamless experience. Thanks to our new campaign, everyone in France will know that there is a new way to buy a used car. "
Dick van der Lecq, CEO of DDB Unlimited added:
"This is much more than just a brand campaign. This is a pan-European marketing operation to implement a multi-channel effort to stand out in the market. To ensure a strong impact, we worked closely with CarNext's marketing managers, DDB's European network and internationally renowned director Matthijs van Heijningen Jr. We are very proud of this new campaign and its reception by the marketing community. "